Eben Pagan’s Implementation of Autoresponder Madness

The Monster

  • New leads come in and placed on two lists
    • One is for daily videos
    • One is an ARM style SOS
  • The SOS will send 1 email per day for 3 days to build the relationship and create open loops
  • Day 4 the first free report offer offer goes out and closes with low-hanging fruit (get my thing)
  • Day 5 the same offer is made with a new message and a style and closes with logic (3 reasons why you should get it)
  • Day 6 the same offer is presented with another new message and style and closes with fear (last chance to get it)
  • If they don’t opt-in to that first offer then on Day 7 we move on and give them 3 more relationship building emails with NO offers
  • If they do opt-in then we will remove them from the SOS list (temporarily)
    • Start them in on a sub SOS that is specific to the report they launched into
    • 5 days of content delivered on a blog (OptimizePress Evergreen Launch)
    • This series will 
      • Tech them something new
      • Establish us as their expert
      • Identify a problem or opportunity
      • Announce a webinar that will solve the problem
      • If they don’t register for the webinar send them a link to a replay of the webinar after the “Like Live” event
      • If they do register for the webinar
        • Start a new SOS series for webinar reminder
        • Remove from rolling list
        • Daily reminder emails
        • Email 1 hour prior to webinar reminder
        • Voice broadcast 30 minutes prior to the webinar
        • Text message 15 minutes prior to the webinar
        • If they dont buy they will be presented with two replay emails
        • If they do buy they are transitioned to a buyers list and removed from all series except the daily videos for 45 days
        • If they still do not purchase after replay opportunities they drop into a new SOS for sales
        • (You need to close your offers or at least your bonuses)
          • 2 emails straight to the sales page
          • Third mail announces bonuses and closing
          • Fourth mail gives 48 hour closing warning
          • 5th email is a 24 hour warning
          • 6th email is a 12 hours warning
          • If still no purchase they go all the way back to the original SOS list as if they had not opted into the lead magnet – the original list we (temporarily) remove them from at message #8
          • Send 4 more relationship messages
        • This is the Ferris wheel, once you cycle a product through and break the time apart with 4 relationship emails before starting a new offer and repeat the whole sequence
        • Lather, Rinse, Repeat
    • Put your best offer first and then walk them down into your increasingly lower offer
  • Get a stack of index cards and write 100 follow-ups with 1 sentence on each one and then sequence them in a way that makes sense.
  • After you exhaust all of your products then drop them into the “bucket” for partner offers
  • Your job is to measure the value of each customer at 30, 60, 90 days
  • Then buy all of the available traffic you can for less than that number