Andre Chaperon – Autoresponder Madness (ARM)

  1. PRIMARY objective — build the relationship and earn trust and attention.
  2. SECONDARY objective — earn money by promoting stuff.
  • Create nested loops in your autoresponder sequence (SOS) so that you are leaving unanswered questions.  Those unanswered questions will drive people to want to “close the loop” and get the question answered and they will continue reading to do that.

Eben Pagan’s implementation of ARM